December 26, 2024

Rating Agency BARC to Pause Audience Estimates of News Channels Amid Fake TRP Fraud Probe

Share

Rating agency Broadcast Audience Research Council (BARC) has decided to temporarily suspend news channels’ ratings following the fake TRP scam, the agency said in a statement on Thursday.

The alleged fake TRP scam came to light when BARC filed a complaint through Hansa Research Group, alleging that certain television channels were rigging TRP numbers.

It was alleged that some families at whose houses metres for collecting data of viewership were installed were being bribed to tune into a particular channel.

The police have already arrested owners of channels Fakt Marathi and Box Cinema in the case.