Kriti Sanon becomes a brand ambassador for Skechers India.

Actress Kriti Sanon has been named the new brand ambassador for Skechers India by Skechers South Asia Pvt. Ltd., a division of Skechers USA. She will represent the brand’s fashion and lifestyle categories and take part in the upcoming advertising campaign for a collection of streetwear sneakers.

According to Rahul Vira, CEO of Skechers, “Skechers started operating in India ten years ago, seeing a big potential in the footwear sector. Kriti is a style hero for younger shoppers, and when combined with Skechers’ mission to raise fashion awareness without sacrificing comfort, the two come together to form an association that is natural and seamless. With Kriti representing Skechers in the design and lifestyle space, we hope to broaden our brand’s appeal and expand our audience.”