Kylie Jenner is surpassed by Priyanka Chopra’s Anomaly to become the second-richest celebrity beauty brand

The world has very literally been taken over by Priyanka Chopra. The hair care market has been completely overtaken by her cosmetics brand Anomaly. Anomaly, owned by Priyanka, has surpassed the companies owned by Rihanna, Kylie Jenner, and Selena Gomez to rank as the second-richest celebrity beauty company, according to a Cosmetify report. Anomaly was released in India and the US in 2021 and 2022, respectively.

In terms of income earned, Priyanka Chopra’s Anomaly is ranked second, according to the UK-based platform Cosmetify. Fenty Beauty, owned by Rihanna, is in the top spot. The second-placed brand is Priyanka’s Anomaly, and the third-placed brand is Kylie Jenner’s Kylie Cosmetics. R.E.M Beauty by Ariana Grande is next, and Selena Gomez’s Rare Beauty takes the fifth position.