Taj has been named the world’s strongest hotel brand for 2022.

According to the current study of the brand value consultant “Brand Finance,” Indian Hotels Company’s “Taj” has been regarded as the world’s strongest hotel brand.

According to multiple press sources, Taj scored an overall Brand Strength Index of 88.9 out of 100, with comparable AAA ratings for consumer familiarity, staff happiness, corporate reputation, and world-class customer service.

The yearly study ‘Hotels 50 2022’ by Brand Finance recognises the world’s most valuable and powerful hotel brands.

According to Brand Finance, “Taj Hotels is the strongest brand in the list, with a Brand Strength Index (BSI) score of 88.9 out of 100 and a matching AAA brand grade.”