American model Hailey Bieber has been chosen by South Korean athleisure brand FILA to serve as its new global brand ambassador.
In the autumn of 2022, Bieber made her first appearance in the campaign. Thanks to the new multi-year cooperation, the debut of her distinctive sports designs is anticipated for fall 2024.
The news is timed with the launch of the company’s autumn 2023 ad campaign, which features tennis player Reilly Opelka and Bieber.
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